Ford Holiday River Parade & Lighting Ceremony

Join us in celebrating the magic of The Ford Holiday River Parade and Lighting Ceremony! 🎄 Hard Rock Cafe San Antonio on the Riverwalk has specially packaged tickets to enhance the viewing experience with festive party favors, face painting, and a surprise sure to be a flurry of fun! ☃️ Enjoy a unique experience at our holiday-themed Limited Time Pop-Up Bar Santa's Secret Social! Exploding with tinsel and Christmas trees, it's the perfect setting to take in the parade. ❤️ Friday, November 27th, 2026 7:00 PM - 9:30 PM Doors open at 6:30 PM Check-In Table at Hard Rock Cafe Main Entrance on the Street Level VIP River Level and Mezzanine Level Tables Includes access to Chef Specialty Holiday Buffet, one alcoholic beverage voucher (redeemable for call liquors, house margaritas, beer, or wine) per person ages 21+ with valid ID, and one scoop of Paciugo's Gelato. Admission $99.50++ Per Person Ages 3+ Posted Table Ticket pricing is all inclusive of admission, tax, and gratuity for number of guests per table i. e. 1 Table for 2 price is all inclusive for admission for 2 guests. Email [email protected] to add seats to your table. ✨NEW✨ Santa's Secret Social Balcony Admission Admission into the opening night of immersive seasonal pop-up bar, Santa's Secret Social and one scoop of Paciugo's Gelato. No assigned seating. Guests under age of 21 must depart by 9:30 PM. Admission $79.50++ Per Person ✨NEW✨ Santa's Secret Social Balcony Admission Section for 4 Admission into the opening night of immersive seasonal pop-up bar, Santa's Secret Social and one scoop of Paciugo's Gelato per guest. Assigned section for 4. Guests under age of 21 must depart by 9:30 PM. Admission $99.50++ Per Person CHEF SPECIALTY HOLIDAY BUFFET TBD Tables have priority placement in front of chairs. ++ Subject to an 8.25% sales tax & 20% gratuity; taxes and fees are subject to change at any time. *ALL tickets are final sale. No refunds issued for rain/bad weather. *All checks during event subject to 20% gratuity. Check out tickets for Breakast with Santa at Hard Rock Cafe here! Check out tickets for Breakfast with the Mean One at Hard Rock Cafe here! Check out tickets for the NYE Countdown on Crockett at Hard Rock Cafe here!